Article Text

PDF

Neurological Advertisements on Stamps
  1. L F HAAS

    Statistics from Altmetric.com

    In 1893 the New Zealand Government increased its revenue by utilising the backs of stamps for advertising purposes. All denominations from 1d to 1/- were made use of. The non-gummed side of the stamp showed the side face of Queen Victoria. Amongst the advertisements were Beechams Pills for sick headaches, for invigorating the nerves and for nervous ills. Bonnington's Irish Moss was advertised to sustain the use and flexibility of the voice. The advertising was not confined to neurological or medical disorders. A registered medical practitioner, Dr McBean Stewart, advertised his name and his cure for croup, diphtheria and asthma. (Scott 61-67, 68-69).

    View Abstract

    Request permissions

    If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.