In this article we present a standardized set of 260 pictures for use in experiments investigating differences and similarities in the processing of pictures and words. The pictures are black-and-white line drawings executed according to a set of rules that provide consistency of pictorial representation. The pictures have been standardized on four variables of central relevance to memory and cognitive processing: name agreement, image agreement, familiarity, and visual complexity. The intercorrelations among the four measures were low, suggesting that they are indices of different attributes of the pictures. The concepts were selected to provide exemplars from several widely studied semantic categories. Sources of naming variance, and mean familiarity and complexity of the exemplars, differed significantly across the set of categories investigated. The potential significance of each of the normative variables to a number of semantic and episodic memory tasks is discussed.