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Neurological Advertisements on Stamps
  1. L F HAAS

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    In 1893 the New Zealand Government increased its revenue by utilising the backs of stamps for advertising purposes. All denominations from 1d to 1/- were made use of. The non-gummed side of the stamp showed the side face of Queen Victoria. Amongst the advertisements were Beechams Pills for sick headaches, for invigorating the nerves and for nervous ills. Bonnington's Irish Moss was advertised to sustain the use and flexibility of the voice. The advertising was not confined to neurological or medical disorders. A registered medical practitioner, Dr McBean Stewart, advertised his name and his cure for croup, diphtheria and asthma. (Scott 61-67, 68-69).

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